10 Signs Your Financial Site is Due for a Remodel (Part 1)


There’s a moment in just about every home fixup show on TV when the expert contractor gives a young couple the deadly news. The electric work in their dream home was patched together haphazardly and has to be ripped out completely because it’s not safe to move in. It’s not something any new homeowner wants to hear, but hearing the truth will only help them in the long run.

All too often I feel like that contractor when I look over people’s websites. Sure, the sites work most of the time, but you can spot a do-it-yourselfer’s handiwork from a mile away. If a slapped-together website is the impression you want to give would- be clients, fine. But I’m guessing they’ll shop around before turning over their hard earned wealth to a firm that’s so careless with the details.

Here are my biggest pet peeves about the websites of professional service firms. How many of these sound like yours? Don’t worry, most are fairly easy to correct, but you have to have the right tools, materials and blue prints to get the job done right. 

  • Quote marks that look like footmarks. I realize that html or the browser can cause quote marks to look like footmarks, but in graphics it should never happen. Yet I see it all the time.

  • Poor resolution on a site’s logo/graphics. There are ways to get the right resolution for even the newest retina screens so that you don’t strike your visitor as an amateur in such an easy-to-correct way.

  • Too much scrolling. In the age of smartphones and tablets where most websites are viewed, there’s no excuse for having to scroll horizontally in order to read why I should hire you as my financial advisor!

  • Lack of printable resources, such as PDFs of whitepapers. I have a problem with your site if you don’t have a way to go into depth about your offerings or to show some thought leadership. I design those sorts of materials all the time and they needn’t sit in stacks awaiting face-to-face encounters when it’s so easy to link to them on the web.

  • Not secure. Please! You are dealing in finance and you haven’t paid to upgrade to a secure website? I can instantly tell when there is no “s” after http. Google and other search engines can tell also and when your site’s not secure it can adversely affect your search engine optimization (SEO). Contact your web-hosting provider to install an SSL certificate for Hyper Text Transfer Protocol Secure (HTTPS). 

These are just for starters. Tune in next week for five more pet annoyances..

What are your peeves? Drop me a line here with your thoughts, or to request a complimentary review of your site.

Patricia Creedon leads creative direction at Wall & Main

Patricia Creedon